Understand the why behind your customers' behaviour
You may already have the data showing what customers do. Clientric adds the human perspective, helping you understand what’s driving that behaviour and turn it into clearer priorities, stronger propositions and better experiences.
Solve The Right Challenges
You know what’s happening, but not why
You have customer data, feedback and performance measures, but the reasons behind the behaviour are not always clear. Uncover the context behind the numbers, so you can move from assumptions to a deeper customer understanding.
Uncover Value
Customers experience one organisation, but their journey may span different teams, services and channels. Identify what matters across the experience, where it is breaking down and where to focus improvement.
You need to make an important decision without clear evidence
You may be considering a new service, market or technology, but are assumptions driving that decision instead of evidence? Bring the customer evidence you need to test those assumptions and make the next decision with confidence.
Go from customer insights to practical action
Understanding customers is only useful if it leads somewhere. Clientric helps organisations translate customer insight into clearer decisions about what to prioritise, what to improve and what to create.
About Andres
I’m Andres Rojas, founder of Clientric.
I help organisations understand what is really driving customer behaviour, make sense of complex experience problems and decide where to focus next.
With more than 20 years’ experience across customer strategy, research, service design, UX and product, I bring together different perspectives to connect insight with action.
I work closely with teams, bringing senior, hands-on involvement to every engagement and helping turn complexity into practical next steps.
My work has contributed to projects recognised by organisations including SuperRatings, BAFTA and the United Nations.
How Clientric Can Help
From Understanding to Action
Understanding Customers
Customer Research and Insight
Understand what customers value and experience, and what is driving their behaviour.
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Customer research
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Ethnographic studies
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Segmentation
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Behaviour and customer needs
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AI-assisted qualitative analysis
Decide Where to Focus
CX Strategy & Value Propositions
Turn customer understanding into clearer priorities, stronger propositions and a direction for what to do next.
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CX strategy
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Value proposition development
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Strategic roadmaps
Design Better Experiences
Service Design
Design better ways for customers to interact with your organisation across services, channels and touchpoints.
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Journey maps & blueprints
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Prototyping
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Testing
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Measurement & feedback
Why Work Together?
Senior expertise, directly involved
You work directly with me throughout the engagement, from understanding the problem and conducting research through to shaping the strategy and supporting what happens next.
Clarity over complexity
Good customer strategy doesn’t need unnecessary frameworks or jargon. I make complex problems easier to understand, helping your team focus on what matters and what is practical to change.
Deeply human, commercially practical
I look beyond what customers say to understand the motivations, behaviours and context behind their decisions, then translate those insights into practical opportunities for your organisation.
Collaboration, not consultancy from a distance
I work closely with your team throughout the process. You bring the knowledge of your organisation; I bring the customer perspective, challenge assumptions and help turn different viewpoints into clearer direction.
From insight to action
Research is only useful if it helps you decide what to do next. I connect customer insight with strategy, priorities and practical actions, so the work doesn’t end with a report.
Human judgement, strengthened by AI
I use AI where it can strengthen the research, helping explore more data, surface patterns and challenge assumptions, while keeping interpretation, judgement and customer understanding firmly human-led.
Testimonials
“ Working with Andres was truly transformative. His deep expertise in human-centred design helped us reimagine our service approach.
Through thoughtful collaboration and strategic research, Andres guided us in developing solutions that genuinely resonate with our members, while also educating and empowering our team.
His ability to present complex ideas in clear, engaging ways ensured everyone was on board and inspired ".
Antony Nicholas
CEO Osteopathy Australia
" Andres brings an extraordinary blend of curiosity, empathy, and creativity to his work as a customer experience consultant.
His engaging personality and genuine interest in understanding people’s motivations and behaviours enable him to uncover insights that others might easily miss.
Andres has a rare talent for turning human insight into strategic clarity and emotional engagement. "
Joey Calandra
Director Innovation & Emerging Technology Victorian Department of Health
“ I have worked with Andres in the leadership space and what struck me most is his absolute commitment to bringing unbounded energy, creativity and professionalism to everything he does!
As a consultant and a colleague Andres offers a rare mix of depth, intelligence and genuine human connection to his work. He doesn’t just ‘connect the dots’ he helps others to discover new and interesting possibilities, turning complex insights into clear pathways forward.
Andres is an authentic leader who isn’t afraid to ask the difficult questions. He leans into both discomfort and joy, and in doing so uncovers the customer value that sits just beneath the surface.”
Dr Christine Murphy
Visiting Professor, Senior Lecturer MBA Executive Leadership programs