Transform Customer Experiences to Drive Business Growth
Optimise Your Customer Strategy
Unlock your brand’s potential with 25 years of design expertise. Drive customer engagement and sustainable growth through a human-centred approach to customer strategy, research and design.
The Process
Understand Your Audience
DISCOVER what truly drives your customers through powerful qualitative and quantitative research, so every decision is evidence-based and aligned with their needs.
Uncover Value
Analysing customer insights helps DEFINE and prioritise value-creating opportunities across different customer segments.
Develop Ideas
Detailed customer journey mapping and service blueprints identify key touch points, where ideas are co-created, DEVELOPED and tested to maximise value at critical moments.
Deliver Solutions
We DELIVER refined solutions that create measurable customer impact, using feedback systems to capture real-world insights.
Measure The Impact
Customer feedback is MEASURED and analysed to refine and optimise the highest-value moments, resulting in meaningful, lasting improvements across the entire experience.
Continuous Improvement
This approach fosters a culture of ongoing IMPROVEMENT, driven by real customer insights and data-informed decision-making.
About Andres
I specialise in blending end-to-end customer strategy (CX) with product-level user experience (UX) to help organisations growth through better experiences.
I began my career as an interaction designer, creating intuitive and engaging digital experiences. Over time, I realised the greatest impact doesn’t come from pixels alone, but from understanding people, listening to their needs, challenges and aspirations, and designing with those insights in mind.
With 25 years in design thinking, I’ve helped transform customer experiences across finance, software, media, professional bodies, and e-learning.
I’m Andres Rojas. I believe every brand has the power to create moments that matter. Let’s reimagine yours.
Recognitions 🏆
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Change Advocate of the Year (Sunsuper)
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Best Innovation - Super Ratings (Sunsuper)
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Best use of Online - ABC Local Radio Awards
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Outstanding Achievement (IMA Award)
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Interactive BAFTA - National Theatre
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UN Information Society - World Best e-learning
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Interactive BAFTA - Technical and Social innovation
Services
Why Work Together?
Strategic + Tactical
I provide an end-to-end perspective from insight through strategy to execution, ensuring the experience vision is translated into action. You receive clear, practical action plans that your team can implement immediately.
Complex Doesn’t Mean Better
My mission is to make customer experience accessible to businesses of all types and sizes, especially those experiencing growth. I make CX simple and actionable, without unnecessary complexity.
Design Thinking DNA
Agile at the Core
Every challenge is an invitation to co-create, test and learn with your team and your clients for lasting impact. My motto: Spark creativity, uncover innovative ideas, and turn them into real solutions.
Small Teams, Big Opportunities
My process is based on fast feedback, clear priorities and a mindset of continuous improvement.
Empathetic at Heart
I specialise in working with small‑to‑mid‑size teams that are ready to challenge the status quo and create experiences customers love.
I care about people and am passionate about understanding what drives your customers. Every solution begins with listening.
Testimonials
“ Working with Andres was truly transformative. His deep expertise in human-centred design helped us reimagine our service approach.
Through thoughtful collaboration and strategic research, Andres guided us in developing solutions that genuinely resonate with our members, while also educating and empowering our team.
His ability to present complex ideas in clear, engaging ways ensured everyone was on board and inspired ".
Antony Nicholas
CEO Osteopathy Australia
" Andres brings an extraordinary blend of curiosity, empathy, and creativity to his work as a customer experience consultant.
His engaging personality and genuine interest in understanding people’s motivations and behaviours enable him to uncover insights that others might easily miss.
Andres has a rare talent for turning human insight into strategic clarity and emotional engagement. "
Joey Calandra
Director Innovation & Emerging Technology Victorian Department of Health
“ I have worked with Andres in the leadership space and what struck me most is his absolute commitment to bringing unbounded energy, creativity and professionalism to everything he does!
As a consultant and a colleague Andres offers a rare mix of depth, intelligence and genuine human connection to his work. He doesn’t just ‘connect the dots’ he helps others to discover new and interesting possibilities, turning complex insights into clear pathways forward.
Andres is an authentic leader who isn’t afraid to ask the difficult questions. He leans into both discomfort and joy, and in doing so uncovers the customer value that sits just beneath the surface.”
Dr Christine Murphy
Visiting Professor, Senior Lecturer MBA Executive Leadership programs